BE'ERI Energy Solutions develops solar and storage projects on moshav farmland, agrivoltaic plots and industrial roofs. The founders brought years in the field and a brand-new regulation to explain. They needed a site that makes a complicated offer feel simple enough to pick up the phone.

I designed and built it in Hebrew, right to left from the first sketch. Drone footage of real panel rows carries the hero, and the palette takes its cue from sunrise over the fields: night navy, warm sand and one amber accent that always marks the next step.

The real work was the content. The complementary tariff, Plot A rules and the sun, storage and grid flow are each explained with something you can see: a production curve beside a live countdown to the tariff deadline, a step-by-step energy diagram, and an aerial carousel of the five project types a moshav plot can hold.

Every page ends with a direct line to one of the two founders. The site is built on Next.js, holds up on a phone in the middle of a field, and ships with skip links and a full accessibility statement.